With thirty years of experience as an entrepreneur, starting and building companies in a variety of different industries, George made a decision long ago to create his own destiny, it’s in his DNA. ReThink Ice Cream was born out of his addiction to pain pills and alcohol, so he has the unique experience of hitting a bottom and climbing his way out of it. When you’re an entrepreneur, there are all sorts of highs and lows (bottoms if you will), so getting into and staying in Recovery is a unique experience he can share. This journey has taught him much about how to better live life, and how to better operate a business. It also showed him what it means to never quit, something that’s crucial if you want to be a successful entrepreneur.
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